Colombia has been transforming the way it is perceived around the world, proving that is a powerful country with strategic opportunities for the rest of the world. How would you make foreigners live the Colombian experience in the middle of the affrican jungle?
Procter and Gamble had developed a new detergent brand for those women that do laundry and still feel sorry for the time they sacrifice, with the promise that they would never need to scrub clothes again.
There are infinite creative possibilities when brands really connect to their target as they are in “shop mode”. Discover how far we can take this, regardless media, geography or culture.
Postobón represent most of the favorite brands of non alcoholic drinks in Colombia and has the strongest distribution system of the region. However, when premium brands entered into their portfolio, they found a whole new territory to concquer.
Sometimes is hard to imagine a massive product living outside the grocery cabinets. We were asked to imagine the future of the product in a hole new environment, closer tho the target and using it’s versatility in our favor.
We were called to design the experience that visitors to the Expo would live at the Colombia Pavilion. The challenge was to communicate all the biodiversty the country has to offer, and position it on top of other 147 countries. Challenge achieved!