An extensive Shopper Marketing, Pricing & Sizing Report that help the brand establish a methodology and design a process to include the shopper in the Danone dialogue.
Generic communication campaigns are no longer possible. This is how we understood perceptions and buying habits of people around three categories and identified the difference between profiles.
Brand results can be affected by misperceptions about a product. This is how we developed a movement of women around the most popular brand of the world, recently questioned about effects on health.
We were asked to evaluate the creation of a new sales channel for an important brand of the Bimbo Group. Learn how we did it, based on Shopping and Consumption habits in the region.
This is how we took a place at the world’s entertainment content market for Colombian entrepreneurs who want to offer their products and talent to top internationa buyers.
See how we presented Colombia at the world’s largest food innovation exhibition, where we not only had to show our country product offer, but also develop business opportunities for Colombian Companies in Europe.
Selling Colombia as a tourism destination for Europeans seems easy. However, this trade fair in France is one of the most competitive scenarios where countries try to get the preference of visitors.
Colombia has been transforming the way it is perceived around the world, proving that is a powerful country with strategic opportunities for the rest of the world. How would you make foreigners live the Colombian experience in the middle of the affrican jungle?
Procter and Gamble had developed a new detergent brand for those women that do laundry and still feel sorry for the time they sacrifice, with the promise that they would never need to scrub clothes again.
There are infinite creative possibilities when brands really connect to their target as they are in “shop mode”. Discover how far we can take this, regardless media, geography or culture.